Labelling AI content: what is actually mandatory for a Swiss company

Since 2 August 2026, the EU AI Act requires AI-generated content to be flagged. Sorting out what is mandatory, what is exempt, and what is simply good practice for a Swiss company.

Since 2 August 2026, the EU AI Act requires AI-generated content to be flagged. Sorting out what is mandatory, what is exempt, and what is simply good practice for a Swiss company.