{"id":347,"date":"2024-11-11T17:07:43","date_gmt":"2024-11-11T16:07:43","guid":{"rendered":"https:\/\/www.prismia.ch\/?post_type=formation&#038;p=347"},"modified":"2026-05-15T20:25:06","modified_gmt":"2026-05-15T19:25:06","slug":"ia-comm","status":"publish","type":"formation","link":"https:\/\/www.prismia.ch\/en\/formation\/ia-comm\/","title":{"rendered":"IA &amp; Comm"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Une formation adapt\u00e9e aux m\u00e9tiers du marketing et de la communication, pour prendre en main les outils d\u2019IA g\u00e9n\u00e9rative<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une formation adapt\u00e9e aux m\u00e9tiers du marketing et de la communication, pour prendre en main les outils d\u2019IA g\u00e9n\u00e9rative<\/p>\n","protected":false},"featured_media":2679,"template":"","format":[11],"categorie":[],"niveau":[7],"class_list":["post-347","formation","type-formation","status-publish","has-post-thumbnail","hentry","niveau-debutant","format-1-journee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Formation IA pour communication &amp; marketing \u2014 PrismIA<\/title>\n<meta name=\"description\" content=\"Ma\u00eetrisez les outils d&#039;IA g\u00e9n\u00e9rative pour le marketing et la communication : production de contenu, copywriting, visuels. Formation PrismIA Gen\u00e8ve.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prismia.ch\/en\/formation\/ia-comm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formation IA pour communication &amp; marketing \u2014 PrismIA\" \/>\n<meta property=\"og:description\" content=\"Ma\u00eetrisez les outils d&#039;IA g\u00e9n\u00e9rative pour le marketing et la communication : production de contenu, copywriting, visuels. Formation PrismIA Gen\u00e8ve.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prismia.ch\/en\/formation\/ia-comm\/\" \/>\n<meta property=\"og:site_name\" content=\"PrismIA\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-15T19:25:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.prismia.ch\/wp-content\/uploads\/2024\/11\/PIA_Formation_AI-Comm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.prismia.ch\\\/en\\\/formation\\\/ia-comm\\\/\",\"url\":\"https:\\\/\\\/www.prismia.ch\\\/en\\\/formation\\\/ia-comm\\\/\",\"name\":\"Formation IA pour communication & marketing \u2014 PrismIA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.prismia.ch\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.prismia.ch\\\/en\\\/formation\\\/ia-comm\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.prismia.ch\\\/en\\\/formation\\\/ia-comm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.prismia.ch\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/ia-comm.webp\",\"datePublished\":\"2024-11-11T16:07:43+00:00\",\"dateModified\":\"2026-05-15T19:25:06+00:00\",\"description\":\"Ma\u00eetrisez les outils d'IA g\u00e9n\u00e9rative pour le marketing et la communication : production de contenu, copywriting, visuels. Formation PrismIA Gen\u00e8ve.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.prismia.ch\\\/en\\\/formation\\\/ia-comm\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.prismia.ch\\\/en\\\/formation\\\/ia-comm\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.prismia.ch\\\/en\\\/formation\\\/ia-comm\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.prismia.ch\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/ia-comm.webp\",\"contentUrl\":\"https:\\\/\\\/www.prismia.ch\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/ia-comm.webp\",\"width\":1200,\"height\":896,\"caption\":\"Review cr\u00e9ative IA sur table studio dans une agence de communication\",\"digitalSourceType\":\"https:\\\/\\\/schema.org\\\/TrainedAlgorithmicMedia\",\"creditText\":\"AI-generated (nano-banana-pro \\\/ Gemini 3 Pro Image, 2026-05-15)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.prismia.ch\\\/en\\\/formation\\\/ia-comm\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.prismia.ch\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IA &amp; Comm\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.prismia.ch\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.prismia.ch\\\/en\\\/\",\"name\":\"PrismIA\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.prismia.ch\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.prismia.ch\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/www.prismia.ch\\\/en\\\/#organization\",\"name\":\"PrismIA S\u00e0rl\",\"url\":\"https:\\\/\\\/www.prismia.ch\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.prismia.ch\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.prismia.ch\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/PIA_logo_415x90-e1739004471809.webp\",\"contentUrl\":\"https:\\\/\\\/www.prismia.ch\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/PIA_logo_415x90-e1739004471809.webp\",\"width\":200,\"height\":43,\"caption\":\"PrismIA S\u00e0rl\"},\"image\":{\"@id\":\"https:\\\/\\\/www.prismia.ch\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"description\":\"PrismIA est une agence d'intelligence artificielle bas\u00e9e \u00e0 Gen\u00e8ve. Nous accompagnons les PME et grandes entreprises suisses dans l'adoption responsable de l'IA : conseil strat\u00e9gique, formations sur mesure, audit et int\u00e9gration de solutions.\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Chemin Franck-Thomas 34\",\"postalCode\":\"1208\",\"addressLocality\":\"Gen\u00e8ve\",\"addressRegion\":\"GE\",\"addressCountry\":\"CH\"},\"telephone\":\"+41 22 566 94 00\",\"email\":\"info@prismia.ch\",\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":46.203807649278424,\"longitude\":6.1732832963451445},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/prismia-ch\"],\"areaServed\":[{\"@type\":\"Country\",\"name\":\"Switzerland\"},{\"@type\":\"AdministrativeArea\",\"name\":\"Suisse romande\"},{\"@type\":\"City\",\"name\":\"Gen\u00e8ve\"}],\"knowsAbout\":[\"Intelligence artificielle\",\"Formation IA\",\"Audit IA\",\"Int\u00e9gration IA\",\"Conseil IA\",\"Gouvernance IA\",\"IA g\u00e9n\u00e9rative\",\"Strat\u00e9gie IA\",\"IA en entreprise\",\"IA responsable\"],\"priceRange\":\"$$\",\"openingHoursSpecification\":{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\"],\"opens\":\"09:00\",\"closes\":\"18:00\"},\"foundingDate\":\"2024\",\"slogan\":\"B\u00e2tissez le futur de votre entreprise avec des solutions IA s\u00e9curis\u00e9es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Formation IA pour communication & marketing \u2014 PrismIA","description":"Ma\u00eetrisez les outils d'IA g\u00e9n\u00e9rative pour le marketing et la communication : production de contenu, copywriting, visuels. Formation PrismIA Gen\u00e8ve.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.prismia.ch\/en\/formation\/ia-comm\/","og_locale":"en_US","og_type":"article","og_title":"Formation IA pour communication & marketing \u2014 PrismIA","og_description":"Ma\u00eetrisez les outils d'IA g\u00e9n\u00e9rative pour le marketing et la communication : production de contenu, copywriting, visuels. Formation PrismIA Gen\u00e8ve.","og_url":"https:\/\/www.prismia.ch\/en\/formation\/ia-comm\/","og_site_name":"PrismIA","article_modified_time":"2026-05-15T19:25:06+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/www.prismia.ch\/wp-content\/uploads\/2024\/11\/PIA_Formation_AI-Comm.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.prismia.ch\/en\/formation\/ia-comm\/","url":"https:\/\/www.prismia.ch\/en\/formation\/ia-comm\/","name":"Formation IA pour communication & marketing \u2014 PrismIA","isPartOf":{"@id":"https:\/\/www.prismia.ch\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.prismia.ch\/en\/formation\/ia-comm\/#primaryimage"},"image":{"@id":"https:\/\/www.prismia.ch\/en\/formation\/ia-comm\/#primaryimage"},"thumbnailUrl":"https:\/\/www.prismia.ch\/wp-content\/uploads\/2026\/05\/ia-comm.webp","datePublished":"2024-11-11T16:07:43+00:00","dateModified":"2026-05-15T19:25:06+00:00","description":"Ma\u00eetrisez les outils d'IA g\u00e9n\u00e9rative pour le marketing et la communication : production de contenu, copywriting, visuels. Formation PrismIA Gen\u00e8ve.","breadcrumb":{"@id":"https:\/\/www.prismia.ch\/en\/formation\/ia-comm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.prismia.ch\/en\/formation\/ia-comm\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prismia.ch\/en\/formation\/ia-comm\/#primaryimage","url":"https:\/\/www.prismia.ch\/wp-content\/uploads\/2026\/05\/ia-comm.webp","contentUrl":"https:\/\/www.prismia.ch\/wp-content\/uploads\/2026\/05\/ia-comm.webp","width":1200,"height":896,"caption":"Review cr\u00e9ative IA sur table studio dans une agence de communication","digitalSourceType":"https:\/\/schema.org\/TrainedAlgorithmicMedia","creditText":"AI-generated (nano-banana-pro \/ Gemini 3 Pro Image, 2026-05-15)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.prismia.ch\/en\/formation\/ia-comm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.prismia.ch\/en\/home\/"},{"@type":"ListItem","position":2,"name":"IA &amp; Comm"}]},{"@type":"WebSite","@id":"https:\/\/www.prismia.ch\/en\/#website","url":"https:\/\/www.prismia.ch\/en\/","name":"PrismIA","description":"","publisher":{"@id":"https:\/\/www.prismia.ch\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.prismia.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","ProfessionalService"],"@id":"https:\/\/www.prismia.ch\/en\/#organization","name":"PrismIA S\u00e0rl","url":"https:\/\/www.prismia.ch\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prismia.ch\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.prismia.ch\/wp-content\/uploads\/2024\/11\/PIA_logo_415x90-e1739004471809.webp","contentUrl":"https:\/\/www.prismia.ch\/wp-content\/uploads\/2024\/11\/PIA_logo_415x90-e1739004471809.webp","width":200,"height":43,"caption":"PrismIA S\u00e0rl"},"image":{"@id":"https:\/\/www.prismia.ch\/en\/#\/schema\/logo\/image\/"},"description":"PrismIA est une agence d'intelligence artificielle bas\u00e9e \u00e0 Gen\u00e8ve. Nous accompagnons les PME et grandes entreprises suisses dans l'adoption responsable de l'IA : conseil strat\u00e9gique, formations sur mesure, audit et int\u00e9gration de solutions.","address":{"@type":"PostalAddress","streetAddress":"Chemin Franck-Thomas 34","postalCode":"1208","addressLocality":"Gen\u00e8ve","addressRegion":"GE","addressCountry":"CH"},"telephone":"+41 22 566 94 00","email":"info@prismia.ch","geo":{"@type":"GeoCoordinates","latitude":46.203807649278424,"longitude":6.1732832963451445},"sameAs":["https:\/\/www.linkedin.com\/company\/prismia-ch"],"areaServed":[{"@type":"Country","name":"Switzerland"},{"@type":"AdministrativeArea","name":"Suisse romande"},{"@type":"City","name":"Gen\u00e8ve"}],"knowsAbout":["Intelligence artificielle","Formation IA","Audit IA","Int\u00e9gration IA","Conseil IA","Gouvernance IA","IA g\u00e9n\u00e9rative","Strat\u00e9gie IA","IA en entreprise","IA responsable"],"priceRange":"$$","openingHoursSpecification":{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday"],"opens":"09:00","closes":"18:00"},"foundingDate":"2024","slogan":"B\u00e2tissez le futur de votre entreprise avec des solutions IA s\u00e9curis\u00e9es"}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.prismia.ch\/en\/wp-json\/wp\/v2\/formation\/347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prismia.ch\/en\/wp-json\/wp\/v2\/formation"}],"about":[{"href":"https:\/\/www.prismia.ch\/en\/wp-json\/wp\/v2\/types\/formation"}],"version-history":[{"count":2,"href":"https:\/\/www.prismia.ch\/en\/wp-json\/wp\/v2\/formation\/347\/revisions"}],"predecessor-version":[{"id":2597,"href":"https:\/\/www.prismia.ch\/en\/wp-json\/wp\/v2\/formation\/347\/revisions\/2597"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prismia.ch\/en\/wp-json\/wp\/v2\/media\/2679"}],"wp:attachment":[{"href":"https:\/\/www.prismia.ch\/en\/wp-json\/wp\/v2\/media?parent=347"}],"wp:term":[{"taxonomy":"categorie","embeddable":true,"href":"https:\/\/www.prismia.ch\/en\/wp-json\/wp\/v2\/categorie?post=347"},{"taxonomy":"niveau","embeddable":true,"href":"https:\/\/www.prismia.ch\/en\/wp-json\/wp\/v2\/niveau?post=347"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/www.prismia.ch\/en\/wp-json\/wp\/v2\/format?post=347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}